
Pop culture has always reflected society’s evolving landscape, adapting to new ideas, trends, and technological advancements. From the days of physical records and posters to today’s digital fan economies, the ways fans engage with their favorite artists and brands have undergone a seismic transformation. Cryptocurrencies and blockchain technology are now leading this evolution, redefining how Read more

Over the last few decades, fangirl culture has grown exponentially. From One Direction fangirls in 2012 to the economic takeover of Swifties and the Beyhive in 2023, the impact of these fandoms should not be overlooked. Fangirl culture is consistently overlooked and dismissed as many people group fangirls as crazy, obsessive, and ignorant. However, despite Read more

Taylor Swift kicked off the European leg of The Eras Tour last week in Paris, France. With the addition of a brand new set for her 2024 album, The Tortured Poets Department, Swift continues to impress fans across the globe. However, fans quickly noticed a difference in ticket prices for Swift’s shows in many European Read more

Buying tickets to any event has become a bloodbath over the last few years. Fans trying to get tickets to see their favorite artists are forced to play a rigged lottery where more bots are chosen to get presale codes over real fans. Time and time again, this cycle repeats leaving real fans stuck with Read more

Private equity is beginning to look like part of the future of the music industry. However, private equity can be presented as harmful to artists in the music industry. The flaws in private equity investments continue to appear in the example of Taylor Swift’s music catalog. In 2019 Swift’s first 6 albums were acquired by Read more

The idea of influencers and becoming influencers on apps such as TikTok and Instagram, has increased over the last few years. Everyone wants to grow a platform and a following to become a popular influencer where they can make money and engage with their audience online. Once an influencer’s career takes off brands immediately want Read more