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International Ticket Prices: Taylor Swift
Taylor Swift kicked off the European leg of The Eras Tour last week in Paris, France. With the addition of a brand new set for her 2024 album, The Tortured Poets Department, Swift continues to impress fans across the globe. However, fans quickly noticed a difference in ticket prices for Swift’s shows in many European… Read more
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The Ticketmaster & Live Nation Monopoly
Buying tickets to any event has become a bloodbath over the last few years. Fans trying to get tickets to see their favorite artists are forced to play a rigged lottery where more bots are chosen to get presale codes over real fans. Time and time again, this cycle repeats leaving real fans stuck with… Read more
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Private Equity Investments in the Music Industry
Private equity is beginning to look like part of the future of the music industry. However, private equity can be presented as harmful to artists in the music industry. The flaws in private equity investments continue to appear in the example of Taylor Swift’s music catalog. In 2019 Swift’s first 6 albums were acquired by… Read more
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Influencers or “Paid Partnership”
The idea of influencers and becoming influencers on apps such as TikTok and Instagram, has increased over the last few years. Everyone wants to grow a platform and a following to become a popular influencer where they can make money and engage with their audience online. Once an influencer’s career takes off brands immediately want… Read more
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Marketing (Taylor’s Version)
Taylor Swift is one of the biggest pop stars and an amazing songwriter. However, Taylor Swift is an amazing businesswoman and has had a huge impact on the economy in recent years. When Swift began her career she signed with Big Machine Records at just 15 years old. Her contract with them stated that she… Read more
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Albums Coming In 2024
TAS Rights Management – On February 4, 2024, after winning her 13th grammy, Taylor Swift announced that she would be releasing her 11th studio album called, The Tortured Poets Department on April 19. Swift’s lucky number has been 13 for as long as she can remember and she explained that after winning her 13th grammy… Read more
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